Digital
media
Very few industries have been as completely 'eaten' by the Internet as legacy media.
Content was unbundled from distribution, distribution was unbundled from infrastructure, and audiences were unbundled from any single channel. Streaming overtook broadcast, creators overtook studios for share of attention, and advertising rebuilt itself around programmatic and performance. What remains is an industry permanently shaped by software economics - and now entering another inflection as generative AI changes how content is produced, personalized and monetized.
Flow advises founders and investors across all digital media themes - streaming, gaming, creator platforms, online publishing, and more.
Legendary Play
Advising Legendary Play on raising a growth investment from Modern Times Group and BITKRAFT Ventures.
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Covering every digital media niche
From gaming to SportsTech, we understand the modern media stack.
Our expertise spans console and mobile gaming, media SaaS, music, sports and events.
What we do for digital media founders
We've supported founders across gaming, streaming software and creator platforms.
Fractional CFO
Digital platform economics are pretty nuanced - subscription cohorts, in-app monetisation, ARPU, retention curves, content and creator payouts, and so much more. As fractional CFOs, we help founders get the unit economics right and tie the numbers back to decisions on product, pricing and growth spend.
VC fundraising
A gaming studio, a media SaaS platform and a creator-tools startup all raise from completely different pools of capital - investor appetite for hit-driven revenue, IP ownership and content risk shifts dramatically across the stack. We match the round to the right type of investor and shape the story it gets sold on.
M&A
Gaming consolidation and broadcaster shake-ups have produced some of the most active deal flow in tech over the last decade. We've been in the middle of it, and our team advised on category-defining transactions globally.
Selected digital media track record
We've advised on many landmark digital media and gaming engagements.
What our clients say
Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.
Gin Gidre
Co-Founder & COO
Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.
Franziska Leonhardt
Founder & CEO
We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏
Roy Bernheim
Co-Founder & CEO
We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.
Adam Hajer
Investment Manager
Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌
Tudor Brad
Founder & CEO
Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!
Patric Lind
Co-Founder
Recent digital media insights
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We live and breath tech - true understanding of how startups operate is fundamental at what we do.
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Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
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