Consumer
products
The economics of building a successful consumer brand are tough, and have been rewritten from the ground up in the digital age.
Distribution is no longer gated by shelf space, marketing no longer gated by TV budgets, and product feedback no longer gated by quarterly retail data. The result is a far more competitive landscape, where digitally native brands scale faster, incumbents defend harder, and capital cycles are measured in years rather than decades. Strong brands, sharp positioning and disciplined unit economics matter more than ever.
Flow advises founders and investors across various consumer products - from food, to fashion, to beauty and wellness.
AVE & YOU
Fractional CFO advice and financial modelling for AVE & YOU, a German skincare brand.
Read case study
Covering all consumer product categories
From beauty to clothing, we understand modern consumer products.
Our expertise spans brands across every go-to-market channel - D2C, retail, wholesale and marketplaces.
How we help consumer brands
We've worked with many consumer founders building brands across different categories and channels.
Fractional CFO
We act as fractional CFOs to consumer brands with niche-specific financial modelling - SKU margin, inventory turns, blended CAC across paid social, retail and wholesale - and the cash conversion planning that goes with running a working capital-heavy business.
VC fundraising
Consumer went from VC darling to VC pariah, and quietly back to 'mildly interesting'. The bar today is much higher for DTC brands, and VCs value contribution profit per cohort and channel-level CAC discipline, not headline GMV growth. We make sure the round leads with what actually closes capital in 2026.
M&A
Brand exits sit between three buyer types - strategic CPG, retailer private label and PE roll-up platforms - each with completely different diligence priorities. We figure out which one your business is actually built for, and run M&A process accordingly.
Our experience across direct-to-consumer products
We've worked with many founders building category-defining DTC brands.
What our clients say
Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.
Gin Gidre
Co-Founder & COO
Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.
Franziska Leonhardt
Founder & CEO
We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏
Roy Bernheim
Co-Founder & CEO
We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.
Adam Hajer
Investment Manager
Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌
Tudor Brad
Founder & CEO
Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!
Patric Lind
Co-Founder
Recent consumer products insights
Explore other sectors
We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Talk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
Stages
Countries
- UK Fractional CFO
- Ireland Fractional CFO
- France Fractional CFO
- Germany Fractional CFO
- Spain Fractional CFO
- Portugal Fractional CFO
- Italy Fractional CFO
- Netherlands Fractional CFO
- Belgium Fractional CFO
- Switzerland Fractional CFO
- Austria Fractional CFO
- Denmark Fractional CFO
- Sweden Fractional CFO
- Norway Fractional CFO
- Finland Fractional CFO
- Poland Fractional CFO
- Estonia Fractional CFO
- US Fractional CFO
- Canada Fractional CFO
- Mexico Fractional CFO
- Brazil Fractional CFO
- UAE Fractional CFO
- Australia Fractional CFO
Cities
- London Fractional CFO
- Dublin Fractional CFO
- Paris Fractional CFO
- Berlin Fractional CFO
- Madrid Fractional CFO
- Lisbon Fractional CFO
- Milan Fractional CFO
- Amsterdam Fractional CFO
- Brussels Fractional CFO
- Zurich Fractional CFO
- Vienna Fractional CFO
- Copenhagen Fractional CFO
- Stockholm Fractional CFO
- Oslo Fractional CFO
- Helsinki Fractional CFO
- Warsaw Fractional CFO
- Tallinn Fractional CFO
- New York Fractional CFO
- Toronto Fractional CFO
- Mexico City Fractional CFO
- São Paulo Fractional CFO
- Dubai Fractional CFO
- Sydney Fractional CFO