E-commerce
& marketplaces
Retail's center of gravity has moved online, and it is not moving back.
Marketplaces have become one of the most durable (and profitable) business models of the digital era - combining network effects, data advantages and operating leverage at a scale traditional retail was never built to match. The category now spans far beyond general goods, with vertical marketplaces, B2B commerce, social commerce and embedded payments each carving out economics of their own. Logistics, fulfilment and software have collapsed into a single, increasingly competitive stack.
We're proud to continously work with winning founders and investors across e-commerce and marketplaces - horizontal and vertical, B2C and B2B, and the commerce infrastructure that powers them.
GoTrendier
Advising GoTrendier - Latin America's leading online marketplace for second hand fashion.
Read case study
Full coverage of e-commerce & online marketplaces
Online retail is one of our core sectors, and we understand the nuances of every commerce category.
Our expertise spans B2C and B2B commerce, online marketplaces and supporting software tools.
How we help founders building e-commerce and marketplace businesses
We've completed 20+ transactions and CFO engagements across e-commerce and marketplaces.
Fractional CFO
Marketplaces, B2B platforms and inventory-based e-commerce each have their own economics. We help founders get a clear read on unit economics, working capital and what's actually driving the P&L.
VC fundraising
We help e-commerce and marketplace founders prepare and run fundraising rounds across stages, building a financial model, investor deck, data room and managing process end-to-end.
M&A
Most online marketplace and e-commerce exits run through a small circle of strategic acquirers and PE consolidators - we've sat across the table from many of them, including on transactions with Axel Springer, KKR and Takeaway.com.
Relevant e-commerce & marketplaces experience
We've advised on many category-defining e-commerce and online marketplaces projects.
What our clients say
Flow supported us from day 1, throughout the whole process, taking us from a fundraise to M&A. They understood what made Rebellion valuable and found an ideal buyer for us. Their advice was critical in getting the sale to the finish line and navigating complex closing environment. They made such a complicated process feel manageable. These are the M&A people you want in your corner.
Gin Gidre
Co-Founder & COO
Bringing on guys from Flow as our fractional CFO was a game-changer for A&Y. We had to clean up our reporting and build a financial model for the upcoming fundraise, and Nikhil & Olek delivered exactly what we needed. They became our trusted advisors who genuinely cared and later helped us during the fundraising process.
Franziska Leonhardt
Founder & CEO
We've worked with Flow Partners to build our financial model and improve reporting. Highly recommending these guys. Brought structure to our finances and helped us crystalize the vision. Also great experts across e-commerce and online marketplaces. Can't recommend them enough 🙏
Roy Bernheim
Co-Founder & CEO
We've worked with Flow Partners team several times by now on M&A processes. Their sector understanding and industry connections are exceptional, especially for online dating and overall online marketplaces. We LOVE their modern approach and critical thinking. Highly recommended to any technology investor (or a company) that is looking for a trusted, honest M&A partner.
Adam Hajer
Investment Manager
Flow Partners were pivotal in preparing BetterQA for our M&A process. Their expertise in building a financial model and crafting a compelling pitch deck brought structure and so needed clarity to our business. Highly recommended for their strategic insight, deep understanding of the software testing, and a personalized approach! 🙌
Tudor Brad
Founder & CEO
Very happy with Flow Partners, as they really think big picture and help beyond financial modelling. Organized our finance modelling in an efficient way, and then run our fundraising process, making it easy for us. They opened lots of doors to VCs and strategic investors that we wouldn't have accessed otherwise. Great guys, I recommend them highly!
Patric Lind
Co-Founder
Recent e-commerce & marketplaces insights
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