Fractional CFO for digital health companies

Digital health sits at an unusual intersection - investors underwrite the commercial trajectory while regulators and payers diligence the clinical and reimbursement side. Revenue can come from self-pay, commercial payers, public systems, employer channels or device sales, and each one has its own contracting, billing and cash cycle.

A generalist finance function rarely handles reimbursement mix, payer concentration, claims aging and the compliance overhead of FDA, MDR or local regulators without something falling through the cracks. A fractional CFO who has lived inside digital health understands how to reconcile the commercial story with the clinical and regulatory reality - in the same model.

We have worked across telehealth, clinical software, mental health, devices and biotech tooling, and we bring that combined commercial-and-clinical lens to the finance function from the start.

TBô
Onlogist
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
TBô
Onlogist
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
TBô
Onlogist
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir

Choose a fractional CFO that understands digital health

Why choosing a CFO with strong understanding of digital health is so important for your startup.

Reimbursement-aware modelling

Net revenue in healthtech is what lands after payer adjustments, denials, claw-backs and write-offs - and that gap can be 20% or more of gross. We build the revenue model that reflects payer mix, claims aging and bad debt, so the board sees what the business actually collects.

Regulatory cost visibility

FDA, MDR, HIPAA and equivalent regimes carry quiet but persistent costs - QMS, clinical evidence, post-market surveillance, security audits. We sit between the regulatory team and the P&L, so the compliance roadmap is funded in the operating plan rather than discovered as a surprise three months before a submission.

Device and service together

Many digital health businesses mix hardware, software and clinical service in one contract, and the accounting for each line is genuinely different. We build the revenue recognition and unit economics view that keeps device margin, SaaS margin and service margin readable on the same P&L.

Pitch to healthcare investors

Healthtech rounds get re-cut every couple of years as reimbursement and payer appetite shifts, and generalist VC framing rarely fits. We position the story for the funds that underwrite healthcare risk credibly, with the clinical, regulatory and reimbursement evidence already lined up.

Recent fractional CFO projects for digital health companies

From the UK to Colombia, we acted as a fractional CFO to high-growth companies around the globe

We've helped set up FP&A, build financial models, and prepare for fundraising and M&A.

Client logo

As a fractional CFO we helped Cannadorf, an Israel-based pharma-grade medical cannabis leader applying tissue culture technologies, build out its financial plan ahead of scaling production.

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Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for digital health startups.

Core£4,000

Per month

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output
Grow£8,000

Per month

  • Everything in Core, plus
  • Operating model (via an online platform like Runway or Excel-based)
  • Ongoing model maintenance, refining projections, burn/runway management
  • Customer cohorts modelling, churn and retention analysis
  • LTV / CAC, unit economics analysis
  • Cap table management
Pro£12,000

Per month

  • Everything in Grow, plus
  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Financial modelling for digital health startups

We work with digital health founders to build investor-ready, KPI-driven financial models.

We dive deep into your company and sector specifics, to build a custom-made financial model driven by operational KPIs, requiring a minimal learning curve and time spent on monthly updates.

Net revenue after payers

Gross billings adjusted for payer denials, claw-backs, write-offs and claims aging. Closes the 20 percent gap between what the system bills and what the business actually collects.

Payer & reimbursement mix

Self-pay, commercial, public and employer revenue modelled with their own contracting, billing and cash cycle. Shows which channel is paying the bills and which is a slow-collecting promise.

Regulatory cost roadmap

FDA, MDR, HIPAA and QMS costs - clinical evidence, audits, post-market surveillance - funded in the operating plan. Stops the compliance bill being a surprise three months before a submission.

Device + SaaS + service P&L

Hardware, software and clinical service revenue recognised and margined separately on the same contract. Keeps device margin, SaaS margin and service margin readable on one board pack.

Patient cohort economics

Acquisition cost, episode revenue and lifetime value measured by patient cohort and condition. The view that separates a digital therapeutic that compounds from one that loses patients after week eight.

Claims aging & bad debt

Outstanding claims tracked by age bucket and payer, with bad debt provisioning tied to historical collection rates. Surfaces the cash gap that smooth revenue recognition usually hides.

Recent fractional CFO digital health track record

Selected fractional CFO engagements and prior CFO experience.

Fractional CFO for all digital health niches

From digital therapeutics to EHR & practice management, we're a specialized fractional CFO to digital health companies.

Our fractional CFO experience spans across all digital health verticals.

SoftwareAI & MLFintechConsumer internetDigital mediaE-commerce & marketplacesConsumer productsMobilityIndustrial technologyDigital infrastructureIT services

Recent digital health insights

Talk to us

Schedule a call to get a health check on your business and see how we could help.

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