Fractional CFO advice and M&A preparation strategy for BetterQA, a software testing firm.

Flow Partners acted as fractional CFO and transaction advisor to BetterQA, an independent software testing house based in Cluj, Romania.

Cluj, Romania
·22 February 2024

Overview

BetterQA's founders engaged Flow to act as fractional CFO and to begin preparing the business for a potential transaction, building on the firm's strong organic growth across enterprise and defense clients.

Working closely with the management team, we developed a bottom-up financial and operating model with cohort and utilisation KPI tracking, formalised FP&A reporting, and prepared the business and its data room for an upcoming M&A process.

This engagement complements Flow Partners' broader track record in software and tech services, having advised companies like TestSolutions (software testing), MAILINGWORK (email marketing software) and Ziik (internal communication platform).

About BetterQA

BetterQA is an independent software testing house headquartered in Cluj-Napoca, Romania, with 50+ ISTQB-certified QA engineers and a suite of proprietary AI-powered testing tools. It provides manual, automated, performance and security testing to Fortune 500 enterprises, defense contractors and high-growth startups.

The firm is ISO 27001, 9001, 14001 and 13485 certified and NIS2 compliant, holds NATO NCIA Basic Order Agreement status and has been recognised in Clutch's Top 500 global ranking of B2B service providers.

About Flow Partners

Flow Partners provides founder-friendly corporate finance and fractional CFO advice to technology entrepreneurs globally. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.

For more information, please visit flowpartners.io.

Enquires

For all enquiries please contact the team at hi@flowpartners.io

More clients we've worked with

Fractional CFO

Stages

Countries

Cities

Sectors

© 2026 Flow Partners (London) Ltd. All rights reserved. Registered as a limited liability company in England and Wales (registered number 12969521).

Fractional CFO advice and M&A preparation strategy for BetterQA, a software testing firm. | Flow Partners