- Fractional CFO
- Digital health
- Medical devices
Fractional CFO for medical devices companies
Medical device finance is hardware finance constrained by regulation and reimbursement. FDA 510(k), De Novo and PMA tracks, CE-mark transition under EU MDR, ISO 13485 quality, post-market surveillance and the CPT, HCPCS or DRG coverage decisions all sit in the same forecast. A single placement contract can produce a capital sale, a reagent rental, a service line and an embedded software module, each recognised on its own timeline.
The function looks closer to industrial accounting than software. Inventory, BOM costing and landed-cost work sit alongside revenue allocation between capital equipment, disposables and multi-year service plans, with installed-base utilisation and consumable pull-through driving the only meaningful unit economic. Capitalisation of clinical study and regulatory submission costs is a recurring judgement, and reimbursement decisions move volume forecasts more than any commercial input.
Flow provides financial modelling, FP&A and fractional CFO advisory to medical device companies across diagnostics and IVD platforms, surgical and interventional instruments, monitoring and wearable devices, implantables and capital equipment with reagent or disposable economics. Our startup CFO team handles the reimbursement-aware financial modelling and FP&A medtech corp dev tests against.




























































KPIs to track for "medical devices" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Units shipped
Installed base
Consumables pull-through
Device gross margin
Disposables gross margin
FDA / CE submissions in flight
Reimbursement coverage
Average selling price
Inventory days
Cash runway
Financial modelling for "medical devices" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Installed base and consumables pull-through
Units placed projected by site type and contract structure, with consumables pull-through per installed unit modelled by indication. The only unit economic that matters in placement-and-reagent businesses and the one acquirers diligence first.
BOM and landed cost
Bill of materials costed at the component level with supplier lead times, freight, duties and yield losses rolled into landed cost. Surfaces gross margin pressure from component cost inflation before it shows up in reported margin.
Capital, disposable and service revenue allocation
Bundled placement contracts unbundled into capital sale, reagent or disposable supply, service plan and embedded software, with each performance obligation recognised on its own timeline. Defends reported revenue when corp dev tests the standalone selling price.
FDA / CE timeline and capitalisation
510(k), De Novo, PMA or CE-mark submission timelines run against the spend they require, with the assessment of which clinical study and submission costs meet capitalisation criteria. The judgement that swings reported R&D each quarter.
Reimbursement coverage and CPT impact
Volume forecast against CPT, HCPCS or DRG coverage decisions by payer and geography, with the price-times-volume effect of each coverage event modelled. The single largest swing factor in the model and the one commercial assumptions most often understate.
Inventory and working capital
Finished goods, WIP and components stratified by lead time and shelf life, against demand cohorts and contracted backlog. The working capital line that absorbs cash in a hardware ramp and the one boards underestimate.
Founders and investors we've worked with
We've supported winning builders across medical devices and beyond.

Cannadorf
As a fractional CFO we helped Cannadorf, an Israel-based pharma-grade medical cannabis leader applying tissue culture technologies, build out its financial plan ahead of scaling production.
See more
Cannabis Innovation Center
We acted as fractional CFO to Cannabis Innovation Center, a Tel Aviv-based medical cannabis group developing multiple cannabis-based therapies, providing internal valuation guidance.
See more
BiomX
As a fractional CFO we performed a confidential valuation of BiomX, a Tel Aviv-based clinical-stage microbiome therapeutics company, supporting Elevator Fund's portfolio management.
See more
TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
See more
Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across medical devices and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for medical devices startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to digital health companies.
Our fractional CFO experience spans across all digital health verticals.
Explore other sectors
We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for medical devices companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for medical devices companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
Learn moreTalk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
Stages
Countries
- UK Fractional CFO
- Ireland Fractional CFO
- France Fractional CFO
- Germany Fractional CFO
- Spain Fractional CFO
- Portugal Fractional CFO
- Italy Fractional CFO
- Netherlands Fractional CFO
- Belgium Fractional CFO
- Switzerland Fractional CFO
- Austria Fractional CFO
- Denmark Fractional CFO
- Sweden Fractional CFO
- Norway Fractional CFO
- Finland Fractional CFO
- Poland Fractional CFO
- Estonia Fractional CFO
- US Fractional CFO
- Canada Fractional CFO
- Mexico Fractional CFO
- Brazil Fractional CFO
- UAE Fractional CFO
- Australia Fractional CFO
Cities
- London Fractional CFO
- Dublin Fractional CFO
- Paris Fractional CFO
- Berlin Fractional CFO
- Madrid Fractional CFO
- Lisbon Fractional CFO
- Milan Fractional CFO
- Amsterdam Fractional CFO
- Brussels Fractional CFO
- Zurich Fractional CFO
- Vienna Fractional CFO
- Copenhagen Fractional CFO
- Stockholm Fractional CFO
- Oslo Fractional CFO
- Helsinki Fractional CFO
- Warsaw Fractional CFO
- Tallinn Fractional CFO
- New York Fractional CFO
- Toronto Fractional CFO
- Mexico City Fractional CFO
- São Paulo Fractional CFO
- Dubai Fractional CFO
- Sydney Fractional CFO










