Fractional CFO for medical devices companies

Medical device finance is hardware finance constrained by regulation and reimbursement. FDA 510(k), De Novo and PMA tracks, CE-mark transition under EU MDR, ISO 13485 quality, post-market surveillance and the CPT, HCPCS or DRG coverage decisions all sit in the same forecast. A single placement contract can produce a capital sale, a reagent rental, a service line and an embedded software module, each recognised on its own timeline.

The function looks closer to industrial accounting than software. Inventory, BOM costing and landed-cost work sit alongside revenue allocation between capital equipment, disposables and multi-year service plans, with installed-base utilisation and consumable pull-through driving the only meaningful unit economic. Capitalisation of clinical study and regulatory submission costs is a recurring judgement, and reimbursement decisions move volume forecasts more than any commercial input.

Flow provides financial modelling, FP&A and fractional CFO advisory to medical device companies across diagnostics and IVD platforms, surgical and interventional instruments, monitoring and wearable devices, implantables and capital equipment with reagent or disposable economics. Our startup CFO team handles the reimbursement-aware financial modelling and FP&A medtech corp dev tests against.

Cannadorf
Cannabis Innovation Center
BiomX
TBô
Onlogist
Marcura
Hector
Bonart
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BetterQA
Dataprana
Radtonics
Voereir
Cannadorf
Cannabis Innovation Center
BiomX
TBô
Onlogist
Marcura
Hector
Bonart
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BetterQA
Dataprana
Radtonics
Voereir
Cannadorf
Cannabis Innovation Center
BiomX
TBô
Onlogist
Marcura
Hector
Bonart
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BetterQA
Dataprana
Radtonics
Voereir

KPIs to track for "medical devices" startups

We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.

Units shipped

Installed base

Consumables pull-through

Device gross margin

Disposables gross margin

FDA / CE submissions in flight

Reimbursement coverage

Average selling price

Inventory days

Cash runway

Financial modelling for "medical devices" startups

As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.

Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.

Installed base and consumables pull-through

Units placed projected by site type and contract structure, with consumables pull-through per installed unit modelled by indication. The only unit economic that matters in placement-and-reagent businesses and the one acquirers diligence first.

BOM and landed cost

Bill of materials costed at the component level with supplier lead times, freight, duties and yield losses rolled into landed cost. Surfaces gross margin pressure from component cost inflation before it shows up in reported margin.

Capital, disposable and service revenue allocation

Bundled placement contracts unbundled into capital sale, reagent or disposable supply, service plan and embedded software, with each performance obligation recognised on its own timeline. Defends reported revenue when corp dev tests the standalone selling price.

FDA / CE timeline and capitalisation

510(k), De Novo, PMA or CE-mark submission timelines run against the spend they require, with the assessment of which clinical study and submission costs meet capitalisation criteria. The judgement that swings reported R&D each quarter.

Reimbursement coverage and CPT impact

Volume forecast against CPT, HCPCS or DRG coverage decisions by payer and geography, with the price-times-volume effect of each coverage event modelled. The single largest swing factor in the model and the one commercial assumptions most often understate.

Inventory and working capital

Finished goods, WIP and components stratified by lead time and shelf life, against demand cohorts and contracted backlog. The working capital line that absorbs cash in a hardware ramp and the one boards underestimate.

Recent fractional CFO track record

See our fractional CFO and financial modelling experience across medical devices and beyond.

Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for medical devices startups.

Core£4,000

Per month

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output
Grow£8,000

Per month

  • Everything in Core, plus
  • Operating model (via an online platform like Runway or Excel-based)
  • Ongoing model maintenance, refining projections, burn/runway management
  • Customer cohorts modelling, churn and retention analysis
  • LTV / CAC, unit economics analysis
  • Cap table management
Pro£12,000

Per month

  • Everything in Grow, plus
  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Explore our fractional CFO offering for similar verticals

We're a specialized fractional CFO to digital health companies.

Our fractional CFO experience spans across all digital health verticals.

SoftwareAI & MLFintechConsumer internetDigital mediaE-commerce & marketplacesConsumer productsMobilityIndustrial technologyDigital infrastructureIT services

More services

We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.

VC fundraising for medical devices companies

We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.

Learn more

M&A for medical devices companies

We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.

Learn more

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