Fractional CFO for real estate software companies
Real estate software contracts increasingly blend per-door or per-unit subscription with payments, listing fees and ancillary financial products - insurance, screening, resident finance. As payments and ancillary attach grow, the gross margin profile shifts meaningfully and ARR alone stops describing the business.
The unit definition matters more than in most categories. Doors, units, listings, transactions drive value, and a model reporting ARR without unit metrics beneath is reporting the wrong number. Ancillary attach is tracked as a distinct expansion path - different margin, retention and acquirer appetite.
Flow provides financial modelling, FP&A and fractional CFO advisory to real estate software companies across residential and multi-family property management, commercial real estate and brokerage, short-term rental, construction and project management, and resident services and lease-tech. We work as the outsourced startup CFO through growth, fundraising and sale processes.
KPIs to track for "real estate software" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Subscription ARR
Doors / units under management
Payments revenue
Ancillary revenue
Payments penetration
Net retention
ARPU per door
Customer count
CAC payback
Software gross margin
Financial modelling for "real estate software" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Per-door ARR & unit metrics
Subscription ARR built around doors, units and listings with ARPU per unit tracked alongside customer count. ARR without a unit metric beneath it is reporting the wrong number in this category.
Payments penetration & ancillary attach
Payments and ancillary revenue - insurance, screening, resident finance - modelled as distinct expansion paths with their own attach curves, gross margins and retention. Ancillary now drives meaningful share of gross profit and needs to be visible as a separate engine.
Payments take rate net of processor
Payments revenue modelled net of processor, sponsor bank and interchange costs so the platform's actual share is visible. Gross payments volume tells you very little - net take rate is the metric.
Door-cohort retention
Net retention measured at door and unit level rather than logo level, because customers can be growing in some properties and shrinking in others. The customer-level view smooths over the dynamic that determines durability.
Software vs ancillary gross margin
Software, payments and ancillary financial products each carry their own gross margin in reporting, because the blended margin moves materially as the mix shifts. Acquirers value the three lines very differently.
Cap table & SAFE stack
Pre/post-money cap table with SAFE conversions, option pool top-ups and waterfall scenarios under typical proptech investment terms. Real estate strategic investors often carry commercial clauses around payments and ancillary that affect later rounds.
Founders and investors we've worked with
We've supported winning builders across real estate software and beyond.
Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Testim
As a fractional CFO we performed a confidential valuation of Testim, a Tel Aviv-based AI-based software testing automation platform, supporting Elevator Fund's portfolio management.
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Panorays
As a fractional CFO we performed a confidential valuation of Panorays, a Tel Aviv-based software platform for third-party security management, supporting Elevator Fund's portfolio management.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across real estate software and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for real estate software startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to software companies.
Our fractional CFO experience spans across all software verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for real estate software companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for real estate software companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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