M&A advisory for SportsTech companies
SportsTech M&A is driven by the digitisation of leagues, clubs and media rights. Strategic acquirers - leagues and league-holding companies, broadcasters, betting operators, ticketing and venue platforms - have spent the last few years locking in distribution and data advantages through acquisitions in fan engagement, OTT, performance data and officiating technology. PE is most active in fan engagement, sports data and venue technology where rights and contracts compound.
The strategic buyer list is short and overlapping. DAZN, Endeavor and its TKO businesses, Sportradar and Genius Sports are the most consistently active names across OTT, data, betting and fan engagement, alongside the major league-holding groups and broadcasters, and PE sponsors including KKR, Apollo, Blackstone and Providence Equity backing sports data and fan engagement roll-ups. Flow has direct access into the leagues, broadcasters and specialist strategics that anchor this universe, which is usually what gets a SportsTech process to a competitive bid.
Flow team has relevant sector experience and has worked with sports-tech companies across fan engagement and sports media, sports data and performance, betting and fantasy adjacencies, ticketing and venue technology, and officiating and broadcast technology.
"SportsTech" KPIs M&A buyers look at
Key metrics strategics and PE buyers look at when analayzing SportsTech M&A targets
Rights revenue
Sponsorship value
Fan DAU / MAU
Fan engagement rate
League / club contracts
OTT subscribers
Data and SaaS ARR
Gross margin
Net revenue retention
Content / rights cost ratio
SportsTech valuations in May 2026
Public SportsTech comps trade at 1.1x EV/Revenue. Median revenue multiple across SportsTech M&A deals was 3.6x in the last 12 months.
1.1x
Median EV/Revenue as of May 2026 for public SportsTech companies
6.0x
Garmin is the highest valued public SportsTech company based on EV/Revenue (excluding outliers)
3.6x
Median EV/Revenue across SportsTech M&A deals in the last 12 months
16x
Median EV/Revenue across SportsTech VC rounds in the last 12 months
Key recent SportsTech M&A deals
$7.5B acquisition of Playlist by EGYM was the largest SportsTech M&A transaction completed in the last year.
See all SportsTech M&A deals| Logo | HQ | Description | Buyer | ||||
|---|---|---|---|---|---|---|---|
Jan-26 | Playlist |  | Playlist is a comprehensive platform integrating Mindbody, Booker, and ClassPass to equip fitness, wellness, and lifestyle businesses with AI-enhanced SaaS tools for discovery and booking. | EGYM | $7.5B | 9.4x | |
Sep-25 | PrizePicks | | PrizePicks is a leading daily fantasy sports operator in North America, specializing in real-money over/under prop bets on player performances. Atlanta-headquartered, the platform covers NFL, NBA, MLB, NHL, esports, and more across 30-plus states where sports betting remains restricted. Partnerships include the Atlanta Braves, Miami Marlins, and Charlotte Hornets for promotions and jersey patches. Launched in 2018 as part of Performance Predictions, PrizePicks reaches over 60 percent of the U.S. population digitally via prizepicks.com, iOS, and Android apps, positioning it as a primary alternative to full sports wagering in markets like California, Texas, and Florida. | Allwyn | $2.5B | - | |
Apr-26 | SportsEngine | | SportsEngine is a leading provider of web and mobile software powering over 500,000 youth and amateur sports teams, leagues, and associations worldwide. The Minneapolis-headquartered platform, acquired by NBC Sports in 2016, offers registration, scheduling, website builders, and communication tools for stakeholders including coaches, parents, and sponsors across 20 sports. | PlayMetrics | $500M | - | |
Jan-26 | L | LiveBarn |  | LiveBarn is a platform delivering live and on-demand video streaming from sports facilities like ice rinks and indoor fields across North America. | GTCR | $400M | - |
Oct-25 | FuboTV | | FuboTV Inc is a sports-first, live TV streaming company offering subscribers access to tens of thousands of live sporting events annually as well as news and entertainment content. Its platform, FuboTV, allows customers to access content through streaming devices and on SmartTVs, mobile phones, tablets, and computers. It offers subscribers a live TV streaming service with the option to purchase incremental features available for purchase that include additional content or enhanced functionality suited to their preferences. The company has one operating segment, the streaming business. Geographically, the company generates a majority of its revenue from the United States and also has a presence in other markets. | Disney | $220M | 0.1x | |
Mar-26 | P | Pro Football Focus (B2B unit) | Pro Football Focus (B2B unit) is the enterprise division of Pro Football Focus, a sports analytics firm that grades NFL and college football players from film study. The unit supplies licensed performance data, scouting tools, and custom analytics to NFL teams, broadcasters, betting operators, and media companies. Subscriptions and data partnerships produce revenue in professional sports. | Teamworks | $135M | 14x | |
Oct-25 | Impect |  | Impect is a Barcelona-based developer of soccer analytics software for tactical scouting and performance analysis. The platform processes video feeds to track player metrics, formations, and set-piece efficiency. Founded in 2013, Impect serves clubs in La Liga and Premier League, providing dashboards used by coaches at FC Barcelona affiliates and MLS teams. | Catapult | $91M | - | |
Oct-25 | STATSports |  | STATSports is an Ireland-headquartered provider of GPS wearables for athlete performance tracking in football, rugby, basketball, and American football. The APEX and Viper pods deliver metrics on distance, accelerations, and heart rate variability with sports-specific software. Used by over two thousand elite teams including Manchester United and NFL franchises, STATSports maintains offices in London, Chicago, and Florida. | Sony | $85M | 3.4x | |
Dec-25 | SkillCorner |  | SkillCorner uses computer vision and machine learning to derive player and ball tracking data from single-camera sports videos, supporting analytics for football, basketball, and American football. | Silversmith Capital Partners | $60M | 3.9x | |
Jun-25 | Perch Fitness | | Perch Fitness is a sports performance technology company using AI-enabled 3D cameras to track weightlifting metrics like velocity, power, and jump height. Its suite includes Perch Plan for workout design, Perch Evaluate for readiness assessments, Perch Train for real-time coaching, and Perch Intelligence for personalized goals. Adopted by NFL, NBA, NHL, MLB, MLS teams plus collegiate programs, the Denver-based platform enhances training adherence and athlete development. | Catapult | $28M | 11x | |
Feb-26 | Fantacalcio |  | Fantacalcio is an Italian online platform delivering football statistics, player ratings, match reports, and fantasy league tools for Serie A and other leagues. | Lega Serie A | $21M | 2.0x | |
Feb-26 | Ergatta | | Ergatta is a Brooklyn-headquartered developer of digital fitness equipment, including a connected wooden rowing machine launched in 2019. Users engage in gamified workouts through an app delivering personalized training plans and social challenges. | Interactive Strength | $20M | 1.9x | |
Dec-25 | FITR | | FITR is a personal trainer software platform that manages training for individuals, gyms, and fitness brands. It organizes workouts, tracks client progress, and handles tasks like scheduling and performance analytics through its web-based tools at get.fitr.training. | Maven Inc and Gwth VCT 3 | $2.0M | - | |
Sep-25 | GETGOLF | | GETGOLF is a platform building a global network for golf tee time bookings, course management, and travel packages. Headquartered in London, it connects players with 10,000+ courses in 50 countries, including PGA venues. Launched in 2020, it provides dynamic pricing and concierge services for trips to destinations like Scotland and Florida. | Transglobal Management | $500K | - | |
May-26 | Nextiles | | Nextiles is a New York-headquartered developer of smart textiles embedding conductive fibers into athletic wear for motion analytics and injury prevention. The platform pairs garments with apps tracking joint angles and muscle activation via sewn circuitry. Founded in 2019 from MIT research, Nextiles supplies prototypes to NFL teams and runs pilot programs with universities for biomechanical feedback. | Betterguards | - | - |
Most active buyers of SportsTech companies
Hudl, Teamworks and Catapult are the most active acquirers of SportsTech companies in the last three years.
See all SportsTech acquirers| Logo | HQ | Description | Key acquisitions | ||
|---|---|---|---|---|---|
Hudl | | Hudl supplies video analysis and performance software to sports teams globally. Coaches upload game footage for tagging, annotations, playlists, and athlete feedback via web and mobile apps. Lincoln, Nebraska-headquartered since 2006, Hudl supports soccer, American football, basketball, and volleyball at youth, high school, college, and pro levels with tools like Hudl Focus for automated capture. | Athletic Data InnovationsFastModel SportsBalltime+1 | 4 | |
Teamworks | | Teamworks is a Durham-headquartered software provider for sports organizations, offering modules for scheduling, recruiting, compliance, nutrition tracking, and athlete wellness. The platform serves NCAA Division I conferences, NFL teams, and USA Cycling with integrations for video analysis. | Pro Football Focus (B2B unit)BasepathKairos Sports Tech+1 | 3 | |
Catapult |  | Catapult is a technology company that provides analytics solutions to the global sports industry. It is the world’s largest sports technology company for professional sports teams and helps over 5,000 teams in over 40 different sports to gain a competitive edge through athlete monitoring, video analysis, and athlete lifecycle management. | ImpectPerch FitnessSBG Sports Software | 2 | |
PlayVS | | - | LeagueSpotGeneration EsportsVanta | 2 | |
EGYM | | EGYM is a Munich-headquartered global fitness technology company founded in 2012. It equips gyms with connected strength training machines, cardio equipment, and cloud-based software for personalized workout programs. Available in over 20 countries, EGYM integrates wearables and apps to track progress, serving chains like Fitness First and David Lloyd Clubs while analyzing member data for retention strategies. | PlaylistFitReserveGymlib | 2 | |
ArbiterSports | | ArbiterSports is a sports officiating management platform that schedules officials for leagues and tournaments across the United States. It provides scheduling software, registration tools, and payment processing for over 1 million games annually in sports like basketball, soccer, and football. Headquartered in Draper, Utah, the company founded in 1999 following the merger of two officiating firms serves high school associations, NCAA conferences, and youth organizations. ArbiterSports integrates with NFHS for background checks and assigns over 500,000 referees each season. | BigTeamsRschoolTodayVertical Raise | 2 | |
Rouvy |  | Rouvy is a Prague-based virtual training platform that streams thousands of high-definition video routes for indoor cycling and running. Users connect bike trainers, power meters, and heart rate monitors to experience realistic simulations of routes across Europe, including the Dolomites and Tour de France stages. The service features structured workouts, group rides with up to 100 participants, and integration with Strava and Zwift Companion for social competition and performance analysis. Rouvy supports both subscription and pay-per-ride models, catering to endurance athletes worldwide since its 2014 launch as VirtualTraining. | BKOOLFulGaz | 2 | |
Sony |  | Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is the global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony's business portfolio is well diversified with five major business segments. | STATSportsKinatraxPeanuts Worldwide | 2 | |
Playtomic |  | Playtomic is a digital platform for booking padel and tennis courts worldwide. Barcelona-headquartered since 2017, it connects players via a social network matching skill levels and schedules matches. Users access over 20,000 courts in 50 countries, with features for club management, payments, and analytics. Playtomic partners with federations in Spain, Italy, and the UK to digitize facility operations. | SportclubbyAirCourtsnetwork-sports | 2 | |
Nevco | | Nevco is a Greenville, Illinois-headquartered manufacturer of electronic scoreboards and video displays for sports venues. Products include LED systems for basketball, football, baseball, and swimming events at high schools, colleges, and professional arenas. Integrated software manages scoring, statistics, and video replays. | ScorebirdLynx System Developers | 1 |
Founders and investors we've worked with
We've supported winning builders across SportsTech and beyond.
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