Fractional CFO for AutomotiveTech companies
AutomotiveTech revenue rarely behaves like software revenue. OEM and tier-1 programmes run four to seven years from design win to start of production, with NRE and tooling charges up front, milestone billings against integration gates, and per-vehicle royalties that only activate once volume ramps. Bookings can look healthy years before recognised revenue catches up.
The finance work lives in the contracts. We reconcile the GAAP view with the programme view: phasing NRE and milestone revenue across long contracts, treating capitalised R&D consistently, modelling content-per-vehicle against the customer's production plan, and isolating customer concentration on the handful of OEM and tier-1 names that dominate the book.
Flow provides financial modelling, FP&A and fractional CFO advisory to AutomotiveTech companies across connected vehicle platforms, in-vehicle software and infotainment, telematics and fleet management, ADAS and vehicle data, and aftermarket and repair. Our startup CFO work bridges programme economics with the software-style reporting investors expect.
KPIs to track for "AutomotiveTech" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Design wins
Active OEM contracts
Content per vehicle
Vehicles on platform
Software ARR
Gross margin
Programme pipeline
Customer concentration
R&D as % of revenue
Revenue per vehicle
Financial modelling for "AutomotiveTech" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Design-win to SOP revenue bridge
Design wins phased through development, validation and start-of-production with NRE, tooling, milestone billings and per-vehicle royalties recognised under ASC 606. Closes the multi-year gap between booked deals and recognised revenue that always trips up investors.
Content per vehicle by programme
Revenue and gross margin per vehicle modelled against each OEM customer's production plan and option-take rate. Ties the software, hardware and data-revenue lines to vehicle volumes the OEM actually publishes.
Programme P&L vs GAAP P&L
Programme-level economics across the full design-to-EOL lifecycle reconciled to the quarterly GAAP P&L the board sees. Lets the team defend why a profitable programme can still report a loss in any given quarter.
OEM customer concentration
Revenue, backlog and gross margin concentration across the handful of OEM and tier-1 names that dominate the book with stress tests on programme cancellation or volume cuts. Pre-empts the first question every strategic acquirer asks.
Capitalised R&D and engineering
Engineering spend split between expensed R&D, capitalised development and customer-funded NRE under a defensible policy aligned across IFRS and US GAAP. Holds up against audit, R&D tax claims and dual-track diligence.
Software ARR overlay
Recurring software, data and feature-unlock revenue tracked as ARR alongside the programme-revenue P&L with retention and ARPU on its own line. Surfaces the software-multiple part of the business that programme-revenue reporting otherwise buries.
Founders and investors we've worked with
We've supported winning builders across AutomotiveTech and beyond.
Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
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TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Bonart
We've worked as fractional CFO with Bonart, a Zurich-based independent Swiss strategic advisory and execution platform for PE and investor fundraising, providing long-term confidential valuation guidance.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across AutomotiveTech and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for AutomotiveTech startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for AutomotiveTech companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for AutomotiveTech companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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