Fractional CFO for micromobility companies

Micromobility finance starts and ends with the vehicle. Capitalisation policy, depreciation schedule, useful life, theft and vandalism write-offs, battery replacement and rebalancing labour decide whether reported contribution margin is honest or flattering. Two operators with the same rides per vehicle per day can report very different gross margins on accounting assumptions alone.

City-level P&Ls do most of the talking. We tie the consolidated financials back to a per-city, per-vehicle view: deployment cost, repair frequency, fleet utilisation, contribution margin per ride, and realistic working capital to enter or scale a new market. The same model has to serve internal city-shutdown decisions and external lender or investor conversations.

Flow provides financial modelling, FP&A and fractional CFO advisory to micromobility companies across shared e-scooters and e-bikes, owned light electric vehicles, fleet and operations software, and battery swap and charging networks for two-wheelers. Our startup CFO work usually starts with fixing depreciation policy and the city-level reporting that flows from it.

Onlogist
TBô
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Onlogist
TBô
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir
Onlogist
TBô
Marcura
Hector
Bonart
Cannadorf
Cannabis Innovation Center
Seagull Maritime
Moburst
Testim
Lemonade
Panorays
Percepto
Brew
Selina
BiomX
BetterQA
Dataprana
Radtonics
Voereir

KPIs to track for "micromobility" startups

We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.

Vehicles deployed

Active cities

Rides per vehicle per day

Fleet utilisation

Revenue per ride

Contribution margin per ride

Vehicle lifetime (days)

Capex per vehicle

Depreciation per ride

ARPU per fleet vehicle

Theft & loss rate

Financial modelling for "micromobility" startups

As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.

Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.

Vehicle depreciation and useful life

Capitalisation policy, depreciation schedule and useful-life assumptions built from observed vehicle retirement rates, battery cycle life and write-off history. Stops two operators with identical operations from reporting very different gross margins on policy alone.

City-level unit economics

Per-city P&L tracking deployment cost, fleet size, utilisation, rides per vehicle per day and contribution margin per ride against a city payback target. Drives both internal city-shutdown decisions and external investor or lender disclosures.

Contribution margin per ride

Revenue per ride less depreciation, energy, rebalancing, repair, payment processing and city fees built to true contribution margin. Strips out the headline gross margin number and shows what actually pays for HQ overhead.

Field operations cost model

Rebalancing, charging or swap, repair and warehouse labour modelled by city, density and shift pattern with productivity per FTE. Identifies where headcount density flips a city from loss-making to contribution-positive.

Theft, vandalism and loss reserves

Theft, vandalism and unrecovered-vehicle write-offs reserved from observed loss rates per city and per vehicle generation. Replaces the flat reserve auditors and lenders push back on with a number tied to actual fleet experience.

New-city launch capital

Vehicles, deposits, permits, working capital and ramp losses laid out as the total capital required to enter and reach break-even in a new market. Tells the board what the next city actually costs before approving the rollout.

Recent fractional CFO track record

See our fractional CFO and financial modelling experience across micromobility and beyond.

Simple pricing

No hidden costs, no complicated long-term contracts. We understand how important flexibility is for micromobility startups.

Core£4,000

Per month

  • Accounting / FP&A tech stack implementation
  • Monthly financial statements and reporting pack
  • Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
  • Investor-friendly output
Grow£8,000

Per month

  • Everything in Core, plus
  • Operating model (via an online platform like Runway or Excel-based)
  • Ongoing model maintenance, refining projections, burn/runway management
  • Customer cohorts modelling, churn and retention analysis
  • LTV / CAC, unit economics analysis
  • Cap table management
Pro£12,000

Per month

  • Everything in Grow, plus
  • M&A / fundraising support; review of business plan
  • Pitch deck preparation
  • Investor approach strategy / list building
  • Due diligence support and deal negotiation
  • Valuation as required and free access to Multiples Pro

Packages shown are illustrative, final pricing is tailored to client requirements.

Explore our fractional CFO offering for similar verticals

We're a specialized fractional CFO to mobility companies.

Our fractional CFO experience spans across all mobility verticals.

SoftwareAI & MLFintechConsumer internetDigital mediaE-commerce & marketplacesConsumer productsDigital healthIndustrial technologyDigital infrastructureIT services

More services

We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.

VC fundraising for micromobility companies

We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.

Learn more

M&A for micromobility companies

We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.

Learn more

Talk to us

Schedule a call to get a health check on your business and see how we could help.

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