Fractional CFO for cloud infrastructure companies
Cloud infrastructure is capital-intensive, consumption-driven and reads more like an asset-heavy operator than a SaaS business once it scales. Revenue grows with usage, but so do depreciable hardware and capacity commitment, and gross margin depends on utilisation, pricing discipline and customer mix.
Capex planning, hardware refresh cycles and reserved-versus-on-demand commitments are core finance work, not bolt-on. Contracted backlog covers depreciation cleanly, and customer commitments - reserved capacity, committed-use deals, prepaid credits - are tracked as the underwrite for further build-out.
Flow provides financial modelling, FP&A and fractional CFO advisory to cloud infrastructure companies across hyperscale-adjacent IaaS, GPU and AI cloud, niche and sovereign cloud, container and Kubernetes platforms, and storage and CDN infrastructure. We work as the outsourced startup CFO through growth, fundraising and sale processes.
KPIs to track for "cloud infrastructure" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Consumption revenue
Contracted backlog (RPO)
Capacity utilisation
Net retention
Gross margin
GPU / compute density
Reserved vs on-demand mix
Capex / revenue
Customer concentration
Time to provision
Financial modelling for "cloud infrastructure" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Capex and capacity plan
Hardware refresh cycles, GPU and storage build-out and depreciation schedules tied to a multi-year capacity plan. Reserved-versus-on-demand commitments are sized against forecast utilisation so the next tranche of capex is underwritten before it's ordered.
Consumption revenue model
Usage forecasts built per product line - compute, storage, network, GPU - with pricing tiers, committed-use discounts and on-demand burn modelled separately. Drives the bookings-to-revenue bridge that an asset-heavy infrastructure operator actually runs on.
Utilisation and unit economics
Gross margin decomposed into utilisation, power and cooling, hardware amortisation and bandwidth, by region and SKU. Identifies which footprint is profitable at current density and which is being subsidised by the rest of the estate.
RPO and committed-revenue backlog
Reserved capacity, committed-use deals and prepaid credits tracked as contracted backlog covering depreciation and debt service. Gives the board and lenders a clear read on how much of the build-out is already paid for.
Customer concentration and credit
Top-customer share of revenue and reserved commitment modelled against churn, repricing and credit-event scenarios. A single hyperscaler-adjacent customer leaving on renewal can move utilisation and margin enough to matter for covenants.
Cap table and infrastructure financing
Pre/post-money cap table modelled alongside debt, lease and vendor-financing capacity for the next capex cycle. Founders see equity dilution against the alternative of asset-backed financing before the round is set.
Founders and investors we've worked with
We've supported winning builders across cloud infrastructure and beyond.
Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Testim
As a fractional CFO we performed a confidential valuation of Testim, a Tel Aviv-based AI-based software testing automation platform, supporting Elevator Fund's portfolio management.
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Panorays
As a fractional CFO we performed a confidential valuation of Panorays, a Tel Aviv-based software platform for third-party security management, supporting Elevator Fund's portfolio management.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across cloud infrastructure and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for cloud infrastructure startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to software companies.
Our fractional CFO experience spans across all software verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
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We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for cloud infrastructure companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
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We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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