Fractional CFO for gaming companies
Game studio finance is title-by-title accounting hiding under a studio-level P&L. Free-to-play titles carry deferred virtual goods revenue and store fee gross-to-nets across iOS, Android, Steam and console. Premium and console developers layer in milestone-based publisher payments, royalties and minimum guarantees that often dominate cash.
The model that holds up is built game by game. Each title has its own UA cohort behaviour, platform fee mix, content roadmap cost and monetisation curve. CFO work means rebuilding the close and forecast around title-level granularity, with studio reporting rolling up from there.
Flow provides financial modelling, FP&A and fractional CFO advisory to gaming companies across mobile free-to-play studios, PC and console developers, live-service operators, casual and hyper-casual publishers and gaming platforms and tools. Our startup CFO team builds the title-level financial modelling and FP&A boards rely on.
KPIs to track for "gaming" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
DAU
MAU
Paying user share
ARPDAU
ARPPU
D1 / D7 / D30 retention
Session length
Live-ops revenue share
UA cost per install
Paying-player LTV
Platform fee leakage
Title concentration
Financial modelling for "gaming" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Title-level P&L
Each live title carries its own revenue, platform fees, UA, content cost and contribution margin, rolled up into the studio view rather than averaged. Shows which titles fund the slate and which are quietly burning the next one.
ARPDAU and ARPPU build
Daily revenue per user and per paying user modelled by title, cohort and monetisation event type - IAP, IAA, battle pass - rather than a single blended ARPU. Makes live-ops decisions and pricing changes legible in cash terms.
UA payback by title
Cost per install and payback measured against title-specific cohort LTV after store fees and IAA recovery, not studio averages. Surfaces which titles deserve scale spend and which should be milked or sunset.
Live-ops revenue cadence
Content drop schedule mapped to revenue uplift, retention recovery and UA efficiency around each event. Turns the roadmap into a forecast rather than a wishlist.
Publisher and royalty waterfall
Milestone payments, recoupment, minimum guarantees and net royalty splits modelled per agreement and rolled into title cashflow. Tells you when a title actually starts paying you versus the publisher.
Platform fee leakage
Store and platform fees, currency conversion and processor cuts modelled by platform mix per title rather than a flat 30%. Catches the points of margin lost in places the storefront dashboard never shows.
Founders and investors we've worked with
We've supported winning builders across gaming and beyond.
TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
See more
Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
See more
Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
See more
Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
See more
Bonart
We've worked as fractional CFO with Bonart, a Zurich-based independent Swiss strategic advisory and execution platform for PE and investor fundraising, providing long-term confidential valuation guidance.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across gaming and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for gaming startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to consumer internet companies.
Our fractional CFO experience spans across all consumer internet verticals.
Explore other sectors
We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for gaming companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for gaming companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
Learn moreTalk to us
Schedule a call to get a health check on your business and see how we could help.
Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
- Fractional CFO for Fintech
- Fractional CFO for Consumer internet
- Fractional CFO for Digital media
- Fractional CFO for E-commerce & marketplaces
- Fractional CFO for Consumer products
- Fractional CFO for Mobility
- Fractional CFO for Digital health
- Fractional CFO for Industrial technology
- Fractional CFO for Digital infrastructure
- Fractional CFO for IT services
Stages
Countries
- UK Fractional CFO
- Ireland Fractional CFO
- France Fractional CFO
- Germany Fractional CFO
- Spain Fractional CFO
- Portugal Fractional CFO
- Italy Fractional CFO
- Netherlands Fractional CFO
- Belgium Fractional CFO
- Switzerland Fractional CFO
- Austria Fractional CFO
- Denmark Fractional CFO
- Sweden Fractional CFO
- Norway Fractional CFO
- Finland Fractional CFO
- Poland Fractional CFO
- Estonia Fractional CFO
- US Fractional CFO
- Canada Fractional CFO
- Mexico Fractional CFO
- Brazil Fractional CFO
- UAE Fractional CFO
- Australia Fractional CFO
Cities
- London Fractional CFO
- Dublin Fractional CFO
- Paris Fractional CFO
- Berlin Fractional CFO
- Madrid Fractional CFO
- Lisbon Fractional CFO
- Milan Fractional CFO
- Amsterdam Fractional CFO
- Brussels Fractional CFO
- Zurich Fractional CFO
- Vienna Fractional CFO
- Copenhagen Fractional CFO
- Stockholm Fractional CFO
- Oslo Fractional CFO
- Helsinki Fractional CFO
- Warsaw Fractional CFO
- Tallinn Fractional CFO
- New York Fractional CFO
- Toronto Fractional CFO
- Mexico City Fractional CFO
- São Paulo Fractional CFO
- Dubai Fractional CFO
- Sydney Fractional CFO