Fractional CFO for ViceTech companies
ViceTech finance is defined by its constraints: processor reserves and rolling holdbacks, multi-jurisdiction tax treatment, age-verification and compliance cost, advertising restrictions, unstable banking and, for plant-touching US cannabis, 280E tax treatment that materially changes the after-tax picture. None of these are footnotes - they shape the model.
The close and forecast work those constraints into the structure rather than around them. Tax positions are calculated per jurisdiction, processor reserves are tracked as a real balance sheet item with rollforward, compliance and age-verification cost is broken out, and the marketing model reflects only the channels actually available.
Flow provides financial modelling, FP&A and fractional CFO advisory to vice tech companies across cannabis technology and marketplaces, adult content platforms, alcohol and tobacco e-commerce, regulated gambling-adjacent media and other restricted-category consumer businesses. Our startup CFO team handles the constraint-aware financial modelling and FP&A this sector requires.
KPIs to track for "ViceTech" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Active customers
Net revenue
Repeat purchase rate
Average order value
CAC
Payback period
Cohort retention
Payment processor cost
Compliance & age-verification cost
Revenue by jurisdiction
Gross margin
Contribution margin
Financial modelling for "ViceTech" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Jurisdictional tax and 280E
After-tax contribution modelled per jurisdiction, with 280E or equivalent restricted-deduction treatment applied where applicable rather than averaged into group tax. Replaces an aspirational effective tax rate with the one the IRS or HMRC will hold you to.
Processor reserve rollforward
Rolling holdbacks, chargeback reserves and processor float tracked as live balance sheet items with monthly rollforward. Tells you how much of the cash position is operating capital and how much is locked.
Compliance and age-verification cost
Age-verification vendors, KYC, licensing fees and compliance headcount broken out and scaled against active customers and jurisdiction count. Makes the regulatory tax on growth visible before it surprises the budget.
Restricted-channel CAC
Marketing modelled only across the channels actually available - SEO, affiliate, owned audience, restricted paid - with payback measured per allowed channel rather than blended. Stops planning runway against ad channels the operator can't legally use.
Cohort LTV after constraints
Customer cohort revenue netted of processing cost, reserves, jurisdiction-specific duty and tax to true contribution LTV. Replaces top-line LTV with the number that survives the regulatory and banking gauntlet.
Banking and cash-runway scenarios
Multiple banking and processor scenarios modelled - primary loss, reserve step-up, jurisdiction exit - against runway and operating commitments. Pre-positions the board for the discontinuity events this sector regularly delivers.
Founders and investors we've worked with
We've supported winning builders across ViceTech and beyond.
TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
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Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Bonart
We've worked as fractional CFO with Bonart, a Zurich-based independent Swiss strategic advisory and execution platform for PE and investor fundraising, providing long-term confidential valuation guidance.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across ViceTech and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for ViceTech startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for ViceTech companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for ViceTech companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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