- Fractional CFO
- Industrial technology
- ConstructionTech
Fractional CFO for ConstructionTech companies
Construction tech sells into an industry with one of the slowest adoption curves in the market. Customers budget per-project or annually, pricing blends per-user, per-project and enterprise SKUs, and payments, lending and insurance attach is increasingly common in field-execution products. The construction cycle adds a seasonality layer headline ARR doesn't capture.
We separate revenue across subscription, transaction and services so the recurring software base is visible distinctly, and structure FP&A around contractor counts, projects and dollars under management alongside ARR. Payments, lending and insurance are reported with their own margins. Construction-cycle exposure is surfaced so a soft quarter is read as cyclicality, not deterioration.
Flow provides financial modelling, FP&A and fractional CFO advisory to construction tech companies across project management and collaboration, estimating and pre-construction, BIM and design software, field execution and equipment telematics, and modular and offsite construction technology. Startup CFO support separates subscription, transaction and services revenue cleanly.




























































KPIs to track for "ConstructionTech" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Active contractors / customers
Projects on platform
Dollars under management
Software ARR
Payments / ancillary attach
Net revenue retention
Gross margin (software vs services)
CAC payback
Seat / user expansion
Bookings & backlog
Financial modelling for "ConstructionTech" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Software ARR by SKU
Per-user, per-project and enterprise subscription lines modelled separately with their own renewal cycles and expansion patterns. Stops a per-project SKU from being mistaken for stable recurring ARR when projects roll off.
Contractors, projects and dollars under management
Active contractors, projects on platform and dollars under management projected forward as the platform-volume base that drives payments and ancillary attach. Gives the board a leading indicator before ARR moves.
Payments and ancillary attach
Payments volume, take rate, lending and insurance attach modelled with their own gross margins and partner revenue shares. Surfaces whether ancillary growth is compounding software economics or substituting for them.
Construction-cycle exposure
Customer book stratified by trade, geography and project type, with seasonality and construction-cycle sensitivities run against bookings and churn. Distinguishes a cyclical soft quarter from real product or competitive deterioration.
Services and implementation revenue
Implementation, training and professional services recognised separately from subscription with their own margin and utilisation targets. Prevents low-margin services revenue from being read into the software gross-margin profile.
Cohort retention and CAC payback
Contractor cohorts tracked by acquisition channel and segment with gross retention, NRR, seat expansion and CAC payback modelled over multi-year contracts. Catches a deteriorating SMB-contractor cohort under a flattering enterprise NRR.
Founders and investors we've worked with
We've supported winning builders across ConstructionTech and beyond.

Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
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TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across ConstructionTech and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for ConstructionTech startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to industrial technology companies.
Our fractional CFO experience spans across all industrial technology verticals.
Explore other sectors
We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for ConstructionTech companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for ConstructionTech companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
Learn moreTalk to us
Schedule a call to get a health check on your business and see how we could help.
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