Fractional CFO for PropTech companies
PropTech is mid-cycle correction. The category sold a software-multiple story for years while running large payments, lending, insurance and balance-sheet activities under the same roof - and the reset since 2022 is about separating which part deserves a software multiple from the rest. Operators still reporting a single blended revenue line struggle in fundraising and exit.
Our work focuses on disaggregation. Subscription, payments, ancillary services and pass-through volume are reported as separate streams with their own gross margins, so software economics aren't hidden inside a payments take-rate. Doors or units under management, attach rates and NRR by cohort drive FP&A. Title, mortgage and escrow sit on their own books with explicit risk and capital reporting.
Flow provides financial modelling, FP&A and fractional CFO advisory to proptech companies across property management software, residential and commercial brokerage technology, mortgage and title platforms, real-estate construction and project management, and resident-services and lease-tech. Startup CFO support disaggregates software from payments, lending and insurance streams.
KPIs to track for "PropTech" startups
We're very 'KPI-driven' fractional CFOs, and we make sure to monitor the right metrics for your startup.
Doors / units under management
Software ARR
Payments / ancillary attach
Net revenue retention
Gross retention
Gross margin (software vs payments)
Take rate on payments
Transactions facilitated
CAC payback
Active properties / customers
Financial modelling for "PropTech" startups
As fractional CFOs, we build KPI-driven financial models that are insightful and easy to maintain.
Financial modelling is both art and science - models must be robust, but also understandable, and useful for both internal planning and VC fundraising purposes. Hire a fractional CFO who knows how to handle both sides of the equation.
Software ARR disaggregated
Subscription revenue separated from payments, lending and insurance streams, with software ARR and net retention reported on its own gross margin profile. Gives software-multiple buyers a line they can actually underwrite.
Doors under management and attach
Active doors, units or properties tracked as the platform-volume driver, with payments, ancillary and insurance attach rates per door. Distinguishes growth that compounds the platform from headline counts that don't monetise.
Payments and take-rate economics
Payments volume, take rate, interchange cost and partner revenue share modelled at gross and net, with chargeback and reserve assumptions. Stops a payments take-rate from masquerading as software gross margin.
Mortgage, title and insurance entities
Regulated lending, title and insurance subsidiaries reported with their own balance sheet, capital adequacy and risk reserves. Keeps regulated risk visible to the board and prevents it bleeding into the software multiple.
Cohort retention and CAC payback
Customer cohorts by acquisition channel and segment, with gross retention, NRR and CAC payback modelled across the multi-year property-management contract cycle. Catches a deteriorating cohort under a flattering blended NRR.
Pass-through and trust accounting
Resident payments, security deposits and escrow funds reconciled in dedicated accounts, separated from operating revenue and operating cash. Closes audit and regulatory gaps that consistently surface in proptech diligence.
Founders and investors we've worked with
We've supported winning builders across PropTech and beyond.
Hector
We acted as fractional CFO to Hector Aurumi, a Dubai-based specialist software house with AI/ML, IoT and data science expertise, providing confidential valuation guidance to the management team.
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Percepto
As a fractional CFO we performed a confidential valuation of Percepto, a Tel Aviv-based autonomous drone monitoring platform for critical infrastructure and industrial sites, supporting Elevator Fund's portfolio management.
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TBô
We acted as fractional CFO to TBô, a Zurich-based tech-enabled DTC male underwear brand, building a bottom-up financial / operating model with cohort-level KPIs and positioning the company for its next venture round.
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Onlogist
We acted as fractional CFO to Onlogist, a Hamburg-based online marketplace for last-mile vehicle transfer, providing confidential valuation guidance and operating model support.
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Marcura
We acted as fractional CFO to Dubai-based Marcura, owner of maritime payroll and B2B payments platform MarTrust, advising on the strategic e-Wallet vendor selection and supporting product/finance integration.
See moreRecent fractional CFO track record
See our fractional CFO and financial modelling experience across PropTech and beyond.
Simple pricing
No hidden costs, no complicated long-term contracts. We understand how important flexibility is for PropTech startups.
Per month
- Accounting / FP&A tech stack implementation
- Monthly financial statements and reporting pack
- Quarterly board pack with detailed financial analysis (with variance analysis vs. budget, relevant KPI observations etc.)
- Investor-friendly output
Per month
- Everything in Core, plus
- Operating model (via an online platform like Runway or Excel-based)
- Ongoing model maintenance, refining projections, burn/runway management
- Customer cohorts modelling, churn and retention analysis
- LTV / CAC, unit economics analysis
- Cap table management
Per month
- Everything in Grow, plus
- M&A / fundraising support; review of business plan
- Pitch deck preparation
- Investor approach strategy / list building
- Due diligence support and deal negotiation
- Valuation as required and free access to Multiples Pro
Packages shown are illustrative, final pricing is tailored to client requirements.
Explore our fractional CFO offering for similar verticals
We're a specialized fractional CFO to industrial technology companies.
Our fractional CFO experience spans across all industrial technology verticals.
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We know tech inside & out.
We provide fractional CFO services to companies operating across the entire tech.
More services
We help you scale by providing fractional CFO advice, through fundraising and a successful M&A exit.
VC fundraising for PropTech companies
We help you prepare materials, reach out to investors in our extensive network, negotiate fair term sheets and structure the VC round.
Learn moreM&A for PropTech companies
We advise winning tech companies on M&A exits, and over the years successfully executed numerous transactions with both financial and strategic buyers.
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Fractional CFO
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