VC fundraising for pet care companies
Pet care has been a consistent venture category, supported by the pet-humanisation tailwind and the consumable nature of food, treats and supplements. Capital is concentrated in subscription food, premium supplements and category-leading specialty brands, with General Mills, Mars, Nestlé Purina and Post actively building venture pipelines alongside M&A.
The investors that matter are consumer funds with pet portfolios - Forerunner, Lerer Hippeau, M13, CircleUp, L Catterton growth - alongside pet-specialist funds and family offices, and the CVC arms of Mars (Mars Sustainable Solutions / Mars Petcare venture pipeline), Nestlé Purina, General Mills (301 INC / Blue Buffalo-adjacent vehicles) and Spectrum Brands. Subscription retention by cohort is the diligence question. Flow has direct relationships across this set.
Flow has experience running VC fundraising processes for pet care companies across food and treats, supplements and health, accessories and gear, and services and tech-enabled offerings. Our extensive investor network spans early-stage seed funds, growth-stage investors, and strategic and corporate VC arms.
"Pet care" KPIs VC investors look at
The metrics venture investors benchmark before pricing a round - in diligence, at the IC table, on the term sheet.
Revenue
Subscription share of revenue
Subscription churn
Repeat purchase rate
Gross margin
Contribution margin
AOV
Wholesale share
CAC
LTV / CAC
Days inventory outstanding
Pet care valuations in May 2026
Public pet care comps trade at 1.2x EV/Revenue. Median revenue multiple across pet care VC rounds was 9.5x in the last 12 months.
1.2x
Median EV/Revenue as of May 2026 for public pet care companies
4.3x
Zoetis is the highest valued public pet care company based on EV/Revenue (excluding outliers)
0.9x
Median EV/Revenue across pet care M&A deals in the last 12 months
9.5x
Median EV/Revenue across pet care VC rounds in the last 12 months
Key recent pet care VC rounds
$67M Series C raised by Lyka Pet Food was the largest pet care VC round completed in the last six months.
See all pet care VC rounds| Logo | HQ | Description | Investors | |||||
|---|---|---|---|---|---|---|---|---|
Mar-26 | Lyka Pet Food |  | Lyka Pet Food is a Melbourne-based subscription service delivering fresh, human-grade dog food across Australia. The company formulates customized meals using veterinary nutritionists, sourcing ingredients like grass-fed beef and organic vegetables. Lyka ships nationwide via temperature-controlled packaging and offers a recipe guarantee. Launched in 2019, it serves over 20,000 dogs and maintains a veterinary advisory board for ongoing recipe development. | LGVP | $67M | - | Series C | |
Dec-25 | KatKin |  | - | - | $50M | - | Series C | |
Apr-26 | Golden Child |  | Golden Child is a Miami-based brand of premium fresh dog food with vet-formulated mains and toppers for pet nutrition. | Kevin HartzAtomic+1 | $37M | - | Series A | |
Feb-26 | Supertails |  | Supertails is a Gurgaon-based online pet care platform in India offering vet teleconsultations, grooming services, and delivery of supplies like food, toys, and medicines. Its app connects users with licensed veterinarians for 24/7 video calls and prescriptions fulfilled via same-day delivery in major cities. Supertails stocks products from brands such as Royal Canin and Pedigree, alongside its private-label items. The service expanded to 20 cities including Mumbai and Bangalore since its 2021 launch. | Fireside VenturesNippon Life India Asset+5 | $30M | $130M | Series C | |
May-26 | Meatly | | Meatly is a London-based developer of cultivated chicken for pet food. The company produces lab-grown meat from avian cells as a sustainable protein source for cat and dog kibble. Targeting premium pet brands, Meatly's Northbridge Street facility in Cambridge produces pilot batches. Founded in 2022. | AgronomicsClean Growth Fund+2 | $14M | - | Series A | |
Mar-26 | Uniam |  | Uniam is a Chiba-based manufacturer of pet food and accessories in Japan. The company produces dry kibble, wet food, treats, and grooming products for dogs and cats using natural ingredients. Distributed through pet stores and online platforms, Uniam's lineup includes breed-specific formulas and health-focused supplements targeting the domestic market. | ANOBAKACREST Skill Partners+1 | $4.9M | - | Series A | |
May-26 | Q | Qifasuan | Qifasuan is a technology company. The company specializes in AI-driven pet health solutions. | Juheng Venture CapitalQF Guolong Capital | $4.4M | - | Undisclosed stage | |
Feb-26 | F | Fangyu Commerce |  | Fangyu Commerce is a China-based instant retail provider for pet products, operating the Online Pet 3.0 Lightning Warehouse model for rapid fulfillment. | - | $4.3M | - | Angel |
Feb-26 | Q | Qixuan Trading | | Qixuan Trading is a provider of pet instant retail solutions and intelligent unmanned vending systems, enabling automated sales for pet products. | - | $4.3M | - | Angel |
Nov-25 | Real Bowl |  | - | - | $3.7M | - | Seed | |
Dec-25 | J | Jiang Liutong Pet Food | | Jiang Liutong Pet Food develops and markets scientifically formulated fresh pet foods using premium ingredients to deliver balanced nutrition and convenient feeding solutions for pet owners. | - | $2.9M | - | Angel |
Jan-26 | H | Hometown Pet | | Hometown Pet is a brand providing premium pet health and wellness products, including hygiene solutions, grooming tools, and care services. | - | $2.7M | - | Seed |
Dec-25 | Dr. Paws | | Dr. Paws is a premium pet care brand offering health-focused products such as supplements, grooming essentials, and wellness solutions for dogs and cats. Headquartered in India, the company emphasizes natural ingredients and veterinary-formulated items to support immunity, digestion, skin health, and joint mobility. Its product lineup includes Dr. Paws Immunity Booster, Hip & Joint Tablets, and Omega-3 Fish Oil, available through e-commerce platforms and retail outlets across India. Launched in recent years, Dr. Paws has expanded its portfolio to address common pet ailments with clinically backed formulations. | Chiratae VenturesSauce.vc | $2.4M | $11M | Seed | |
Feb-26 | Doodley | | Doodley is a Bengaluru-based pet healthcare service delivering routine check-ups and specialized treatments across the city. | Campus FundGautam Dalmia+4 | $2.2M | $19M | Seed | |
Apr-26 | Petwealth | | Petwealth provides AI-powered pet diagnostics for health insights. | Founders FutureGenerous Ventures+2 | $1.7M | - | Pre-seed |
VC investors active in pet care
Sauce.vc is the most active VC investor across pet care, having invested in 4 startups in the last three years.
See all pet care VCs| Logo | HQ | Description | Key portfolio | |||
|---|---|---|---|---|---|---|
Sauce.vc | | Sauce.vc is an early-stage venture capital fund targeting consumer brands in India. It employs a high-engagement model backed by a network of service partners aiding brand scaling across operations, marketing, and growth. | SupertailsDr. PawsHocco+1 | 4 | Seed | |
JamJar Investments | | JamJar Investments is a London-based venture capital firm focused on high-growth consumer brands in digital and traditional sectors. The firm backs startups in food, beverage, fashion, and lifestyle categories, drawing on expertise from scaling Innocent Drinks to a major exit. Portfolio companies span Europe, with investments in brands like Whoop and BrewDog alternatives emphasizing direct-to-consumer models. | MeatlyMarleybonesShellworks+1 | 3 | Seed | |
Leap Venture Studio | | Leap Venture Studio is a startup accelerator dedicated to pet care innovations, backed by Mars Petcare and Michelson Found Animals. Annual 12-week cohorts of 6-8 companies receive mentorship, up to $200,000 funding, and access to R/GA's design resources in Los Angeles. Participants pitch to investors at demo days focusing on pet health, nutrition, and technology. The program operates hybrid with worldwide applicants. | Oh Norman!Innovative Pet LabBuddy Bites | 3 | Seed | |
Five Seasons Ventures |  | - | HEY HOLYUntamedMammaly+2 | 3 | Series A | |
L Catterton | | L Catterton is a Greenwich-headquartered private equity firm with $33 billion under management, investing in consumer sectors like food, beverage, retail, restaurants, health, wellness, and media. The firm pursues control investments and strategic partnerships in North America, Europe, and Asia, backing companies such as Peloton, Everlane, and Birkenstock. | Sploot Veterinary CareButternut BoxDrools+2 | 3 | Undisclosed stage | |
Anupam Mittal | | Anupam Mittal founded People Group, which operates matrimony platform Shaadi.com, real estate portal Makaan.com, mobile entertainment service Mauj Mobile, and film production arm People Pictures. Based in Mumbai, the group expanded into digital media and entertainment services across India. Mittal maintains an active role as angel investor in technology startups. He holds a degree from Boston College. | SmyloNootieCookie Cartel+1 | 2 | Seed | |
Active Partners | | Active Partners is a London-headquartered private equity firm that deploys growth capital and supports buyouts in consumer, leisure, and retail sectors. The firm backs ambitious brands such as Gymshark, Huel, and The Protein Works, delivering operational expertise alongside financial backing to accelerate expansion across Europe and North America. Established in 2017, Active Partners manages funds exceeding £400 million and maintains a portfolio of over 20 companies, emphasizing direct-to-consumer models and lifestyle brands. | MarleybonesAll Things ButterFroot Pops+2 | 2 | Seed | |
ANOBAKA | | ANOBAKA is a Tokyo-based venture capital firm investing in seed-stage startups within the innovative internet sector. Backed by the Dwango Group, it provides capital alongside hands-on support including engineering development consulting, sales assistance, and international marketing guidance. ANOBAKA targets companies with global leadership potential in digital businesses, having backed numerous early ventures since its inception, fostering growth through its extensive network in Japan. | UniamG-antCore+1 | 2 | Seed | |
SMOK Ventures |  | SMOK Ventures is a Warsaw-headquartered venture capital fund investing 100,000 to 1 million USD in early-stage Polish startups. Focusing on gaming studios like Techland alumni, AR/VR applications, AI platforms, marketing automation tools, and fintech apps, it supports 20 portfolio companies with follow-on funding from European accelerators. | Proteine ResourcesPrimioPrinciple+2 | 2 | Seed | |
RPSG Capital Ventures | | RPSG Capital Ventures is an early-stage venture capital fund targeting consumer brands and internet companies in India. The Capital+ model combines investments with business strategy and distribution support for startups in D2C, fintech, and healthtech. Backed by RPSG Group, it has invested in Licious, FlexiLoans, and Urban Company from Mumbai headquarters. Focus areas include market entry acceleration and supply chain scaling. | SupertailsMyDesignationGood Monk+1 | 2 | Series B |
Founders and investors we've worked with
We've supported winning builders across pet care and beyond.
AVE & YOU
We acted as fundraising advisor to AVE & YOU, a Berlin-based beauty-tech DTC brand and personalized skincare platform, supporting its capital raise to fuel growth.
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Orka
We advised Elysian Fields on its investment into Orka, a Reykjavik-based portfolio of online consumer lending platforms, supporting deal structuring and growth-capital deployment in the Icelandic fintech market.
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GoTrendier
We advised GoTrendier, the leading second-hand fashion marketplace in LatAm (Mexico and Colombia), on its $14m Series B fundraise led by IDB.
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Ziik
We acted as fundraising advisor to Ziik, a Copenhagen-based all-in-one social intranet and internal communication SaaS platform, on its growth funding round.
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Sentryc
We led the capital raising process for Sentryc, a Berlin-based AI-driven brand protection and IP software provider, on its growth round led by Seventure Partners.
See moreRecent VC fundraising track record
See our VC fundraising experience across pet care and beyond.
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