VC fundraising for software companies

Software fundraising looks deceptively simple from the outside - ARR goes up, valuation follows. In reality, the bar moves every cycle, and what a Series B investor underwrote in 2021 is not what they will pay for in 2026.

Today's software rounds get decided on net retention, gross margin quality, magic number and the rule of 40 - whichever subset matters at your stage. Multiples have compressed, growth-at-all-costs is out, and funds want to see a credible path to capital-efficient scaling before they engage on a term sheet. Picking the wrong lead, or pitching the wrong set of metrics, costs founders six months and a lot of dilution.

We've been advising SaaS founders and software investors longer than most funds have existed. Flow shapes the equity story, builds the model and data room, and runs the process with the funds writing software cheques at your size and stage today.

Orka
GoTrendier
Ziik
Sentryc
Krita
Legendary Play
MILES
Picus Security
Project Space
sevDesk
AVE & YOU
Metaloop
Orka
GoTrendier
Ziik
Sentryc
Krita
Legendary Play
MILES
Picus Security
Project Space
sevDesk
AVE & YOU
Metaloop
Orka
GoTrendier
Ziik
Sentryc
Krita
Legendary Play
MILES
Picus Security
Project Space
sevDesk
AVE & YOU
Metaloop

Raise capital with an advisor that understands software

Choose a fundraising advisor with real VC relationships across software and beyond.

ARR story that survives diligence

Investors will pull your NRR, magic number and cohort retention apart in the data room - and a deck that didn't surface those numbers honestly upfront usually loses momentum. We pre-empt the diligence by leading with the metrics that hold up under scrutiny.

Right fund, right stage, right cheque

The set of funds writing $20m Series B cheques into vertical SaaS is not the same set writing $80m growth rounds into infrastructure - and the wrong intro burns the round. We know who is actually active in your category at your size, and we run the process with them.

Rule of 40 framed properly

Pure growth no longer clears the bar - investors want to see growth and margin in the same picture. We position the trade-offs deliberately so the round closes on the strongest combination of growth, efficiency and forward visibility rather than headline ARR alone.

Term sheets read end-to-end

Liquidation preferences, ratchets and board mechanics in a software round can cost more than a few turns of valuation if you sign the wrong one. We negotiate the full term sheet, not just the headline number, and make sure the structure works at the next round too.

Selected software VC case studies

We've advised companies from series A to series D and beyond.

Our capital raising experience spans across various tech sectors and geographies.

Client logo

We acted as fundraising advisor to Ziik, a Copenhagen-based all-in-one social intranet and internal communication SaaS platform, on its growth funding round.

Client
Client
Client
Client
Client
Client

Recent VC fundraising software track record

Selected capital-raising mandates and prior investment experience.

AU10TIX logo

Investment

AU10TIX logo

$60m investment from TPG. ID authentication and digital record conversion software.

Pipedrive logo

Investment

Pipedrive logo

Growth investment. Cloud-based sales CRM and pipeline management software.

BIScience logo

Investment

BIScience logo

Investment from WPP / Kantar. Digital and behavioral data intelligence provider.

Work4 logo

Investment

Work4 logo

Growth investment. Recruitment app for employer-candidate social media engagement.

RankAbove logo

Investment

RankAbove logo

Growth investment. End-to-end search engine optimization platform.

Volocopter logo

Investment

Volocopter logo

€50m investment from Geely. All-electric air taxis with vertical takeoff and landing.

FlixBus logo

Investment

FlixBus logo

Investment from Silver Lake. Online intercity bus service across Europe, North America and Brazil.

ALOHA logo

Investment

ALOHA logo

$30m growth investment. Food and beverage brand with plant-based protein products.

Yatego logo

Investment

Yatego logo

Investment from Acton. Virtual shopping mall and online marketplace platform.

XING logo

IPO Advisory

XING logo

€68m IPO. Career-oriented social networking site for the DACH region.

CRA logo

IPO Advisory

CRA logo

€1.2bn IPO. Czech digital infrastructure platform (telecom and ICT).

Delticom logo

IPO Advisory

Delticom logo

€41m IPO. Europe's largest online car and motorcycle tire platform.

VC fundraising for all software niches

From automotive software to education software, we're a specialized fundraising advisor to software companies.

Our VC fundraising experience spans across all software verticals.

AI & MLFintechConsumer internetDigital mediaE-commerce & marketplacesConsumer productsMobilityDigital healthIndustrial technologyDigital infrastructureIT services

Recent software insights

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