- VC fundraising
- Software
VC fundraising for software companies
Software fundraising looks deceptively simple from the outside - ARR goes up, valuation follows. In reality, the bar moves every cycle, and what a Series B investor underwrote in 2021 is not what they will pay for in 2026.
Today's software rounds get decided on net retention, gross margin quality, magic number and the rule of 40 - whichever subset matters at your stage. Multiples have compressed, growth-at-all-costs is out, and funds want to see a credible path to capital-efficient scaling before they engage on a term sheet. Picking the wrong lead, or pitching the wrong set of metrics, costs founders six months and a lot of dilution.
We've been advising SaaS founders and software investors longer than most funds have existed. Flow shapes the equity story, builds the model and data room, and runs the process with the funds writing software cheques at your size and stage today.




































Raise capital with an advisor that understands software
ARR story that survives diligence
Investors will pull your NRR, magic number and cohort retention apart in the data room - and a deck that didn't surface those numbers honestly upfront usually loses momentum. We pre-empt the diligence by leading with the metrics that hold up under scrutiny.
Right fund, right stage, right cheque
The set of funds writing $20m Series B cheques into vertical SaaS is not the same set writing $80m growth rounds into infrastructure - and the wrong intro burns the round. We know who is actually active in your category at your size, and we run the process with them.
Rule of 40 framed properly
Pure growth no longer clears the bar - investors want to see growth and margin in the same picture. We position the trade-offs deliberately so the round closes on the strongest combination of growth, efficiency and forward visibility rather than headline ARR alone.
Term sheets read end-to-end
Liquidation preferences, ratchets and board mechanics in a software round can cost more than a few turns of valuation if you sign the wrong one. We negotiate the full term sheet, not just the headline number, and make sure the structure works at the next round too.
Selected software VC case studies
We've advised companies from series A to series D and beyond.
Our capital raising experience spans across various tech sectors and geographies.

We acted as fundraising advisor to Ziik, a Copenhagen-based all-in-one social intranet and internal communication SaaS platform, on its growth funding round.






Recent VC fundraising software track record
Selected capital-raising mandates and prior investment experience.
VC fundraising for all software niches
From automotive software to education software, we're a specialized fundraising advisor to software companies.
Our VC fundraising experience spans across all software verticals.
Explore other sectors
We know tech inside & out.
We live and breath tech - true understanding of how startups operate is fundamental at what we do.
Recent software insights
Talk to us
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Fractional CFO
- Fractional CFO for Software
- Fractional CFO for AI & ML
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- Fractional CFO for Consumer products
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