Venture capital in music sits one layer removed from the labels themselves. Catalogue and label transactions are dominated by strategic and PE catalogue funds with hundreds-of-millions mandates, so the venture pool concentrates on infrastructure: distribution and rights management, royalty accounting platforms, creator tools, and consumer products on top of the streaming royalty economy.

Capital comes from dedicated music and creator-economy funds, consumer and SaaS generalists who take selective music tooling bets, catalogue and royalty financiers when rights cashflows are in play, and the corporate venture arms of the majors and DSPs - including Tencent Music, Sony Innovation Fund and Spotify's investment activity, alongside the corporate venture pockets at Universal Music Group, Warner Music and Concord. Flow has direct relationships across these specialist funds and corporate CVCs, which is where the most useful introductions in music tend to come from.

Flow has experience running VC fundraising processes for music companies across labels and publishing, independent distribution, catalogue and royalty platforms, rights administration software, and artist and creator tools. Our extensive investor network spans early-stage seed funds, growth-stage investors, and strategic and corporate VC arms.